Amber Rollins, BS

Executive Director

Amber Rollins is the Executive Director of Kids and Car Safety (KACS), a national nonprofit dedicated to preventing injuries and deaths of children and pets in and around motor vehicles. She has spent more than 20 years advancing injury prevention through research and data analysis, public education, policy advocacy, vehicle safety improvements, media outreach, and support for families affected by preventable vehicle-related tragedies.

Amber joined Kids and Car Safety in 2005 and has played an integral role in the organization’s growth and national impact. Today, as Executive Director, she leads the organization’s strategic direction, programs, partnerships, advocacy, fundraising, communications, and day-to-day operations. She also oversees KACS’s unique national database documenting nontraffic vehicle-related injuries and fatalities—data that has helped identify emerging safety threats, inform research, shape public policy, and drive lifesaving vehicle safety improvements.

A nationally recognized expert on nontraffic motor vehicle safety, Amber works closely with affected families, researchers, policymakers, federal and state agencies, safety organizations, the automotive industry, and members of the media. She has been featured in hundreds of local and national television, radio, print, and digital news stories and regularly presents to professional, public safety, and injury prevention audiences. She has testified before legislative bodies, including the Kansas House and Senate Judiciary Committees, and has contributed to successful safety policy efforts at both the state and federal levels.

Amber is also a published researcher and co-author of Unintentional Non-Traffic Injury and Fatal Events: Threats to Children In and Around Vehicles, published in Traffic Injury Prevention in 2017, and Pediatric Heatstroke Fatalities Caused by Being Left in Motor Vehicles, published in Pediatric Emergency Care in 2020.

Before beginning her career in injury prevention, Amber worked at Community LINC in Kansas City, Missouri, helping families experiencing homelessness overcome barriers to stability and self-sufficiency. She earned a bachelor’s degree in Social Welfare from the University of Kansas (Go Jayhawks!).

Amber’s commitment to advocacy began long before her professional career. Inspired by her sister, she has been a lifelong advocate for people with disabilities and remains deeply committed to helping individuals and families whose voices might otherwise go unheard. She is also passionate about animal protection and welfare.

Amber lives in Olathe, Kansas, with her husband, four children, three black cats, and rescue dog, Annie.