Back to Latest News“Both Karen and I and many other people in this situation believed that the drop-off [of their child] happened, and thought about our children all throughout the day—that goes against the very nature of the idea of being forgotten.” When Ms. Osorio replays the morning of Aug. 23 in her mind, she sees herself talking to another mother whom she saw most mornings in the day-care parking lot. But she struggles to see the rest of her drop-off ritual, which included walking with Sofia along a hallway inside the facility, pointing to each of the animal decals decorating the walls. “I’d say, ‘Look at the ducks, quack, quack and look at the cows,’ ” Ms. Osorio says. “When I try to figure out if I did the routine that day, I realize I can’t, because it didn’t happen.” As offers of help poured in from co-workers, Ms. Osorio saw a path to take action. “People kept telling me, ‘It’s up to you to drive change,’ ” she says. “I realized that if I went back to work, I could start this, because I have the people who will be able to support me right there.” Three weeks after Sofia died, Ms. Osorio and her husband sent an email to some close P&G colleagues outlining their ideas and asking for help. The memo quickly circulated more widely through the company. “We are in a lot of pain now, however, if we don’t take action to help others, nearly 40 children will continue to die every year,” they wrote. “We would like the number of deaths related to car heatstroke to be zero. They are 100% preventable.” Advocacy is one way to deal with traumatic loss, grief experts say. By helping other families avoid a similar experience, those grieving also help themselves cope.